Matthew Walden: Super Bowl TV Slots: Past and Present Pt.2

Welcome back to the second part of my Super Bowl TV Slots: Past and Present, [1] this time round I am going to be looking at how well the adverts worked on the day. As mentioned in the last post, I am unable to watch the TV commercials on the BBC, but lucky enough for me and you Ads of the World [2] have them all lined up and ready for you to watch.

Now I have my favorites, which are below, but the overall winner this year after a week looks like its Budweiser's The Clydesdales: "Brotherhood" advert, which so far has racked up more than 10 million Youtube views. On the day the viewer ratings were around 108 million with it peeking at just under 114 million. [3] These are impressive figures but one advert which stole the stage on one of advertising's most expensive days of the year was something that was free. That award goes to Oreo and their advert for when the Super Bowl went dark due to a power cut. Hitting over 16000 re-tweets and another 6000 favorites and various blog posts and features on websites, this commercial, which only happened due to the blackout, became a massive hit and cost no where near the 4 million dollars for 30 seconds of TV time like their other Super Bowl advert as seen below too.

I looked into how Oreo did on the world wide web during the Super Bowl, thanks to the combination their TV slot and their blackout tweet they reached 36774 mentions on the world wide web, as seen below in that little graph there. This includes Tweeter, Facebook, blog posts and features on websites, add the views on those blogs, articles and just under 2 million Youtube views on their Youtube page. Overall Oreo has done a fantastic job at using not only their TV slot to gain mass views but also with a little help with social media outlets they have managed to become one of the most memorable adverts of the Super Bowl 2013.